Case study/
Catalog Design
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The project
overview
As part of their push to sell direct-to-consumer for the first time, Outdoor Research created a semi-annual catalog mailer to get the word out about their brand and their products. I was brought in to take the reins on issues two, three and four.
approach
From translating merchandise plans into layouts, to organizing and art directing photos shoots to highlight lifestyle and technical stories, to handling final page production, I steered these books through every step of the process and in the end, helped drive a measurable increase in sales for the brand.
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Awards
Testimonial
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More work
