monica gussow
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Outdoor Research

Case study/

Catalog Design

The project
project info
Year
2014-2015
Role
Editorial and photo planning, Page layout and design, Photo art direction
Client
Outdoor Research
Agency
Visit website
Partners

Creative Director/ Joe Erfle

overview

As part of their push to sell direct-to-consumer for the first time, Outdoor Research created a semi-annual catalog mailer to get the word out about their brand and their products. I was brought in to take the reins on issues two, three and four.

approach

From translating merchandise plans into layouts, to organizing and art directing photos shoots to highlight lifestyle and technical stories, to handling final page production, I steered these books through every step of the process and in the end, helped drive a measurable increase in sales for the brand.

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