About me/
Visual storyteller at heart.
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In a nutshell
what I do:
I’m a Seattle-based multi-disciplinary art director, designer, and creative leader with 20+ years of experience bringing concepts to life for lifestyle, outdoor/active, and wellness brands.
Background:
I got my start as a layout designer in the magazine publishing houses of New York and Sydney. While carefully crafting the pages of your favorite newsstand rags, I gained solid foundational skillsets in all things design, photography, and editorial thinking—I learned how to to influence a reader’s experience through hierarchy, scale, and color, and developed a discerning eye when it came to photography. This was my first foray into the art of storytelling, and this unique editorial background has followed me into every chapter of my career.
experience:
I’ve since shifted into brand work, and have specialied in the outdoor, active and lifestyle arenas. I’ve worn many creative hats across both photo and design: directing photo shoots large and small, on-location and in-studio, on-model and still-life; designing catalogs, e-commerce sites, and just about every marketing touch point you could think of; and even owning my own business for a bit.
My heart lies with the photo work, and I'm drawn to brands with big stories to tell—the ones where the photography isn't just content, but a point of view. My design background comes with me on every single shoot, and it's that editorial instinct that sets me apart from other art directors.
My heart lies with the photo work, and I'm drawn to brands with big stories to tell—the ones where the photography isn't just content, but a point of view. My design background comes with me on every single shoot, and it's that editorial instinct that sets me apart from other art directors.
inspired by:
Travel; well-designed spaces and the built environment; textures and urban grit; good ol’ mother nature; and my time spent living on Maui.
For fun:
When I'm not working, you'll likely find me out on the water kiteboarding, road tripping or hiking with my new pup, whipping up a batch of raw desserts that will make you question the need for sugar in your life, volunteering at a local beach cleanup, or eagerly plotting my next international escape.
Conversation starters:
Ask me my thoughts on em dashes, AI in design, or what’s on my latest Spotify playlist.
Hit me up!
I'm currently looking for full-time or contract art direction roles with inspiring brands in the lifestyle, outdoor/active, and wellness spaces. I'm willing and excited to travel for work, and would consider relocation for the right role. Have an opening or project that might be a good fit? Reach out or visit LinkedIn for my full resume and work experience.
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areas of expertise
Photo Art Direction1/3
As a highly-visual person, I thrive in the immersive world of photography and truly love the process of helping brands bring their visions (and their business goals) to life. I enjoy the challenge of eliciting feeling through the imagery that I help create, and whether it's still-life or on-model, in-studio or on-location, first-ever shoot or five hundredth, I set shoots up for success from big-picture thinking all the way down to the day-of details.
Marketing & Catalog Art Direction & Design2/3
It's not enough for a marketing deliverable to just look good; it has to work hard and champion the brand as well. Blending creativity and business-oriented thinking, I am able to manage and maintain brand identities from a high-level, and also skillfully apply those identities downstream to a wide range of marketing touch points—including ads, emails, landing pages, mailers, catalogs, swag, and so much more. This work is all about generating creative solutions to business needs in the form of layout, design, and storytelling—with the goal of creating engaging, aesthetic, pixel-perfect on-brand designs every time.
E-commerce Design3/3
I've helped dozens of brands level up their e-commerce sites by skillfully marrying storytelling and commerce to meet business goals. I provide a unique hybrid of design and UX thinking to projects, and bring a unique, editorial perspective to the art of selling online. I enjoy breaking down complex brand and product stories and building them back up into hyper-intentional user flows, experiences, and design languages that convert.
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In a nutshell
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Brands and agencies I've worked with
Leadership
Frank Lewis
Co-Founder,
Creative Director
Frank has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. His main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.
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Kelly Kraft
Co-Founder,
Managing Director
Kelly has a web development background with strong focus on animation and OpenGL. A senior developer with 12 years of varius enim in eros elementum tristique experience. Her main focus faucibus nibh et justo cursus id rutrum lorem. Nunc ut sem vitae risus tristique posuere.
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