Catalog design & art direction

I joined Eddie Bauer in 2012 as part of their catalog team, and was tasked with owning their First Ascent Outfitter books and special sections of the main catalog. For each book I partnered with photo and merchandising teams to determine creative execution based on business needs, and developed styling and shot lists for still-life and on-figure shoots. From there I art-directed and designed the catalogs from page layout through final hand-off to production.