monica gussow
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Eddie Bauer

Case study/

Catalog design & art direction

The project
project info
Year
2012-2013
Role
Planning, Art direction, Print design
Client
Eddie Bauer
Agency
Visit website
Partners

Copy/ Dan Kostrewski
Product/ Brian Limoges

overview

I joined Eddie Bauer in 2012 as part of their catalog team, and was tasked with owning their First Ascent Outfitter books and special sections of the main catalog. For each book I partnered with photo and merchandising teams to determine creative execution based on business needs, and developed styling and shot lists for still-life and on-figure shoots. From there I art-directed and designed the catalogs from page layout through final hand-off to production.

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