monica gussow
Organic Baobab

Case study/

Shopify Re-design

The project
project info
Creative direction, Shopify design, Conversion optimization
Organic Baobab
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This Australian CPG brand came to me wanting to give their existing Shopify store a whole new look and feel, while at the same time optimizing conversion and improving brand perception.


I started out by crafting a new vibe for the brand, based off of its organic nature and kraft paper packaging. I gave them a rustic, rough-hewn font, added in lifestyle photography throughout to create an emotional connection with the site's visitors, and adjusted the color palette to be more impactful in an understated way. From there, I identified key conversion opportunities, as well as brand and product storytelling opportunities, and re-built all key pages on the site accordingly. The result has been an increase in sales and in average order value, with the newly revamped "Health Benefits" page receiving the most initial traffic and driving sales from there.

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—Eli Akerlund
Owner, Organic Baobab
"I am absolutely thrilled to have worked with Monica recently on my web design project. She is remarkably creative, communicative and demonstrates a thorough understanding of web design principles, transforming my online storefront into one that is more aesthetic, functions well and converts traffic at a much higher rate. I would work with her again and would highly recommend."
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