Case study/
Shopify Re-design
This Australian CPG brand came to me wanting to give their existing Shopify store a whole new look and feel, while at the same time optimizing conversion and improving brand perception.
I started out by crafting a new vibe for the brand, based off of its organic nature and kraft paper packaging. I gave them a rustic, rough-hewn font, added in lifestyle photography throughout to create an emotional connection with the site's visitors, and adjusted the color palette to be more impactful in an understated way. From there, I identified key conversion opportunities, as well as brand and product storytelling opportunities, and re-built all key pages on the site accordingly. The result has been an increase in sales and in average order value, with the newly revamped "Health Benefits" page receiving the most initial traffic and driving sales from there.
