monica gussow
Hydro Flask

Case study/

Seasonal brand shoots

The project
project info
Photo art direction, Shoot planning, Post-production
Hydro Flask
Hammerquist Studios
Visit website

Photographer/ Ty Milford
Producer/ Mesa Lange


Twice a year we set out to refresh Hydro Flask's library of brand imagery through 3-day long location shoots. I lead the creative from concept all the way through to re-touching and file management, resulting in some of the most iconic Hydro Flask images the brand had seen to-date.


Starting with a list of brand and product initiatives, I worked closely with both the client and the photographer / producer team to choose locations, select talent, and craft a shot list that will get the job done. I supplied the team with a detailed guide going into each shoot, ensuring that everybody was aligned on concept and style, and well-informed about what need to happen when and where. Once on set, I wore the art director hat to ensure that product looked good, scenarios were on-brand and authentic, and that everything we came home with aligned with current and future business goals.

Each shoot was a careful combination of advance planning and free-flowing unscripted moments, which resulted in Hydro Flask's signature caught-in-the-moment style that was perfectly representative of their "Unexpected Refreshment" brand motto at the time. Images worked hard for the brand, and were utilized online via their website, social media accounts, email marketing and advertising; in-store and in trade-show booth graphics; and as part of various PR activation campaigns.

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