Case study/
Marketing design and art direction
As the designated creative lead on the Hydro Flask account for roughly 2 years, I was the un-official "keeper of the brand" and executed marketing materials across multiple different media, touchpoints, and channels. I concepted, designed, and art directed a slew of projects and campaigns for the brand; some of the most successful ones are shown below.
01 / SOCIAL MEDIA CAMPAIGN One of my first projects with Hydro Flask was a quick-turn color launch campaign for social media back in 2016. I was responsible for the concept and the design, and I'm proud to say that the client is still utilizing the campaign for color launches to this day, nearly 6 years later.
02 / BRAND VIDEO I was the creative lead tasked with bringing Hydro Flask's first ever brand video to life with only a shoestring budget and rag tag team. Partnering with the client, account manager and videographer, I concepted a fun-loving video shot on Maui; art directed on-location; and directed all post-production upon returning home. The project was such a hit with the client that it won my agency an ongoing retainer agreement with them. Check out the video.
03 / TECH STORY CONCEPTS To celebrate a new lid design, I developed several different campaign concepts, aimed at educating consumers about the benefits of the new technology. Final creative hit the website, emails, and trade show booths.
04 / HOLIDAY CREATIVE I concepted and art directed a set of holiday flat-lay imagery meant to drive gift purchases across multiple product categories and interest groups. The images were used on the homepage, in email, and on social media.
05/ HOMEPAGE REDESIGN When Hydro Flask's product line quickly outgrew their old homepage, they came to us looking to elevate the page. As the sole designer on the project, my goal was to highlight the broad product range now offered by the brand, and drive conversion of specific product verticals based on business goals.
