Case study/
Brand and marketing design
Ample came to me as a new start-up looking for help optimizing their e-commerce site. As the brand grew, so did our working relationship. I spent 2+ years working closely with the marketing director, heading up all design efforts for the brand including UX/UI, print, social, packaging, and product launch collateral.
Part of my initial work with Ample was developing a comprehensive set of brand guidelines and standardizing graphic application across all channels. I specced out color, logo, typography and graphic element usage across the brand and each of 3 product verticals, and defined a photographic direction for both product and lifestyle imagery.
From there, I was able to execute on a number of marketing deliverables over the span of 2 years, some of which are highlighted below. With the partnership of the internal team, I was successfully able to take Ample from a fledgling start-up to a well-respected contender in the health and wellness industry that was able to show up with a strong and consistent brand presence.
